Toscana Promozione Firenze

TUSCANY as a synonym for quality, as a brand name that adds value to all the region's products: these are the guidelines for Toscana Promozione, the Tuscan Economic Promotion Agency formed as a result of an agreement between the Tuscany Region, Unioncamere Toscana (Tuscan Chambers of Commerce), ICE (National Institute of Foreign Commerce) and ENIT (Italian National Tourism Office) under Regional Bill of 28 January 2000.

Toscana Promozione is the first regional organization in Italy to act as a unifying public body for the coordination, rationalization and management of activities for economic promotion and support internationalization of Agriculture & Food, SMBs, Trades and Tourism sectors.

PROMOTIONAL ACTIVITIES
Toscana Promozione, in collaboration with ICE and ENIT, organizes and co-ordinates participation by Tuscan businesses in the most important national and international trade fairs in the Annual Program for the economic promotion of agriculture, trades, SMB's and tourism.
It arranges exhibitions, economic and institutional missions abroad, meetings, seminars, workshops and welcomes foreign delegations. It also integrates economic promotion activities with initiatives for co-operation with developing countries and other international initiatives by the Tuscany Region.

Toscana Promozione's interventions in the Agriculture & Food, SMB, Trades and Tourism sectors aim to make quality Tuscan products and tourism synonymous with an image of Tuscany as a "mark of quality" adding value to all Tuscan products.
Toscana Promozione puts TUSCANY REGION, UNIONCAMERE, ICE and ENIT programmes into effect by organizing training seminars, workshops, meetings with foreign delegations and both organizing and coordinating participation by Tuscan businesses in the most important national and international trade fairs in the Annual Program for the economic promotion of agricultural, trades, SMB's and tourism.

REGIONAL MARKETING
Toscana Promozione, in agreement with private enterprise and the competent regional public agencies, organizes promotional activities to encourage foreign investment in Tuscany. It identifies, organizes and defines what Tuscany has to offer. It helps investors to identify areas of interest and promotes the image of Tuscany as economically active.

REGIONAL BUSINESS INTERNATIONALIZATION OFFICE
Toscana Promozione houses the Regional Tuscan Business Internationalization Office, whose scope is to ensure a wider distribution of EU, national and regional foreign trade policy instruments throughout the region. It guarantees simplified and co-ordnated support for programmes to promote exports and internationalization, with particular reference to SMB's.